On-Demand Marketing Management
Hats
Seems like in the hospitality business these days — especially among independents — management wears a lot of hats. Specifically, GMs or Sales Managers wind up as de facto marketing managers, whether they want to or not. And whether they’ve got the skillset to do it or not.
OK, we can help you with that. You’ve probably read about fractional executives in business, but it’s not something readily available for hotels and resorts. Until now.
As outsourced marketers for the hospitality market, we bring more than 30 years of award-winning experience to the party. Experience with hotels, resorts, luxury hotels, boutiques, chains, clusters, all-suites and meetings hotels.
It’s like having an experienced Marketing Director on staff, but only when you need one. At much less than the cost of a full-time employee. Especially one with qualifications like ours.
What we can do
Bring us on for some things or everything. A la carte Whatever you need. Here’s what we can offer:
Brand clarification/management
Strategy development
Vendor management and coordination
Marketing plan development
Pre-opening or renovation re-opening promotion
Advertising creative development and management
Email campaign development, creative and management
Targeted promotions development
Copywriting
Website content development and coordination with your web firm
All of which can increase your revenue. That’s a good thing, right?
What you need when you need it and only what you need when you need it.
Let’s talk
You can reach Karen Nasuti by phone at 301.222.0010, Ext. 1 or email at karen@nasuti.com.