Brand Sync Assessment for hotels and resorts
Three things have to be in sync for you to succeed:
Your Brand, your Marketing and Reality.
Brand, of course, is what distinguishes you from your competition.
Marketing is how you deliver that Brand to potential guests.
And Reality is, well, reality.
If what you think you are and what you tell people you are don’t align with what you actually are, you’ve got a problem. And not knowing whether or not they do is an issue. We can help, with a Brand Sync Assessment.
This is not one of those “here’s what you’re doing wrong, so good luck with that” things. We’ll leave you with thinking, like ideas, strategies, creative direction and opportunities. Things you can actually use. A written road map.
After more than 30 years in business — most of them specializing in hotels and resorts — and we’ve picked up a lot about What Works, What Doesn’t Work and What’s Important. We know what it takes to have a successful hotel marketing program. And we can help you get your Brand, Marketing and Reality all in sync.
What we’ll do
Shop your property
We’ve been in a lot of hotels in 30 plus years — boutiques, all-suites, luxury, economy, meetings hotels, independents, chains, tropical resorts, urban and suburban properties. We’ve seen what works and what needs work.
Assess your Brand Promise
Your Brand is what distinguishes you from the Hotel Down the Street. We’ll dig into what you say about yourself to ensure that it’s clear and based in Reality. We may challenge you on some points. And we’ll offer ways to refine it, clarify it or improve it.
Review your marketing communications strategy and plan
That includes evaluating your targets and delivery channels. If you don’t actually have a written marketing communications plan, we’ll write one for you.
Assess your messaging and/or creative
Our agency won more than 150 creative awards for our work, including more than our share of HSMAI awards. Whether it’s email or display advertising, we know the difference between creative that work and creative that doesn’t.
And what to do about it.
Lots of examples on our agency web site.
So let’s talk
Interested?
You can reach Karen Nasuti at 301.222.0010 Extension 1 or email her at karen@nasuti.com.
Before you go . . .
There’s something else here that might interest you.
Fractional marketing management. Just for hotels and resorts.
What you need, when you need it. But only when you need it.
Read about that here.